Do I have to display permissions predominatly?You can do this, but the consent for direct marketing must still be explicit – many companies do this with the use of a checkbox on the form.What Kind of Marketing do I need consent for?Electronic direct marke...
How will POPIA affect marketing to minors?Severely. POPIA is very strict about marketing to anyone under the age of 18. Anyone younger than this requires parental consent first. This makes it particularly difficult for tertiary institutions to market to g...
When closing a lead, can we continue to market to them? These are prospects that have come to us, but have not made a purchase, or we couldn’t contact them at the time. We typically close the lead off our system after six weeks but continue to market to t...
How specific must third-party consent be?Third-party consent in Europe requires that you mention the third party by name – you can’t just say ‘other companies’. The specifics will be determined once the legislation is being enforced.Can you get people who...
We represent various brands. If a person unsubscribes from one mailer, does that mean we have to opt them out for all the brands?This will depend on how your consent and unsubscribe is worded. A granular consent and unsubscribe process ensures that contac...
Can i collect and store personal information on the basis that it's in the legitimate interest of the business?This is technical and controversial. What we know from overseas Regulators is that they generally don’t accept legitimate-interest arguments for...
